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| Michael Jordan Gives Back to the Community |
“The first slam dunk for Jordan was a $16 million Nike deal. Nike’s marketing tactics in the ‘80s, and in particular its campaign against Reebok, gambled on the idea that the public would accept sneakers as fashion statements.
“Gatorade followed at $5 million, and Hanes at $2 million. Bijan cologne followed at $5 million, and other companies were also involved in these endorsement deals.
Michael Jordan defined the role of the athlete in popular culture. For the last 25 years or so, he’s been a spokesman for Nike, Gatorade, Haines (ugh) and a variety of other products reported by wordpress.com
Jordan’s movie vehicle, Space Jam, grossed $230 million worldwide capturing the attention of young athletes reported by Ann Harrington. Along with other NBA stars; Charles Barkley, Patrick Ewing, Shawn Bradley, and Larry Johnson, Space Jam become a hit athletic movie for everyone to see.
“In 1994, Jordan helped start the James R. Jordan Boys and Girls Club and Family Life Center, named after his father.”
The Center, which is located in Chicago, Illinois, opened to the public in 1996 thanks to a $5 million donation from the Chicago Bulls and a $2 million contribution from Michael Jordan. Every week, 1,000 people come through the center's doors, from infants and toddlers to teenagers and senior citizens. There are a number of things to do there. Some go there to play pool, do their homework, play basketball, or just relax in a safe place.
Sports Heroes writer Kevin Nuest had this to say about the sports icon: “Michael Jordan was a good basketball player, a role model for all athletes, and he wasn’t greedy with money. He always found time to spend with his family and that is what makes him one of the greatest heroes of all times.”
As a kid, his parents taught him to love who he was as an athlete and man and to not let anyone stand in his way of success.
The Great Success Story of Michael Jordan
The Great Success Story of Michael Jordan
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